Originally from Stockholm Sweden, Eric Frideen was introduced to photography at an early age by his grandfather. This later developed into an international career. He made the move from Stockholm to London where he established himself as a fashion photographer working with global brands. He has worked with a wide range of high street and luxury clients ranging from Brioni, Burberry, Gerard Darel, Silhouette, Ecco, Daks, Marks & Spencer and White Company. Editorially he has worked with publications such as Elle, Instyle, GQ, Madame Figaro, Stella Magazine and Imagista. He has also taken portraits of international celebrities including Alicia Vikander, Tom Hardy and Catherine Deneuve.